Sedulous Design – Branding and Identity Strategies | carefully crafted | diligently pursued.

Sedulous Design is a graphic design studio located in Norman, Oklahoma.

You have a message to share, whether that be about a product or service you offer, a mission you serve, or simply sharing who you are. Our goal is to help you effectively communicate your intended message to your audience. We specialize in brand development, including logos, websites, print design, motion graphics, and environmental design. If you need it communicated visually, Sedulous Design will be happy to help you achieve your goals. Contact us today to get started.


carefully crafted

diligently pursued

The Unlikely Blues Band Project Thumbnail
C&M Properties and Construction Project Thumbnail
Fleming Hammerworks Project Thumbnail
Oklahoma Conference of Churches Project Thumbnail
Zebra Band Project Thumbnail


At Sedulous Design, we carefully craft each project specifically for our clients. In order to insure that we deliver a product that will perform well for you, we follow a design process. From defining the problem and doing the research to the numerous rounds of sketches and brainstorming necessary for arriving at a solution, Sedulous Design is diligent in pursuing the right strategy to meet your needs.


Every design project begins with defining the problem. For example, you may think you need a brochure when what you really need is a website or a sign. What you really want to do is solve the problem of communicating a message. We can work with you to find the right solution that delivers your message to your audience.


Once we have defined the problem, we begin to do the research. It is important that we truly understand your company or organization. We analyze your products or services, your target market, your competition, the intended message that you want to reach the customer, and the actual message that your customer is receiving. Without this crucial part of the design process, your design won’t work as you intended. You know your business. Let us help you share it with the world.


Knowing the problem and the background, we can now begin the process of brainstorming, sketching, ideating, and iterating. We then narrow down our ideas and begin to refine a select few designs to prepare for you to see.


When we feel that our ideas are polished, we will present you with a set of options from which to choose. We will tell you the benefits of each idea and guide you through our reasoning for the designs we have selected for you. You pick the design that best represents your organization. We will listen to your feedback and begin to finalize the design for delivery.


We will take the critiques that you give us after selecting your design and make the tweaks and adjustments necessary to ensure that you are satisfied with the product. After this initial feedback, we will include two additional rounds of revision, dialing the design into its final version.


After our final revisions are made, we will prepare all of your files, collateral, and associated products for delivery. Upon receipt of final payment, you will receive a design solution that we have defined, researched, devised, and revised specifically to meet your needs.

Sedulous Design | carefully crafted | diligently pursued

Brian Kurklin - Principal Partner

Brian Kurklin

Principal Partner
Early in the process of earning his undergraduate degree in Entrepreneurship from the University of Oklahoma Price College of Business, Brian realized that even the most compelling business plans were only as cogent as could be articulated to clients. Equipped with this knowledge, he finished his business degree and returned to enroll into OU’s Weitzenhoffer School of Art and Art History; where he would continue to pursue a second degree. Now, after nearly a decade in the pursuit of bridging the implicit understanding of business and design, Brian is excited to bring his knowledge and experience to Sedulous Design.
Juston Cole - Partner

Juston Cole

On February 7, 2010, the New Orleans Saints played the Indianapolis Colts in Super Bowl XLIV. That night the Saints pulled off an amazing upset, and Juston discovered that he was going to become a father. Six months later he was enrolled at the University of Oklahoma; where in the Spring of 2014 he graduated with a Bachelors Degree in Visual Communications. With over ten years of service industry experience and keen passion for design, Juston brings a fundamental understanding of great customer service. Have Juston and Sedulous Design work on your next project.


Each project is unique. Let's talk about the goals and scope of yours. Think about your budget, your needs, and your timeline. We can collaborate to arrive at a solution that works for you.




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